Branches

I'm not great at remembering facts and details of history. But I believe way back then, before the days of advertisement and all, the way of getting new business was to do your existing one as best as you can, so that the experience would create publicity for you. Of course, with the evolution of learning and marketing, it's now given a nice name of word-of-mouth marketing or the acronym WOMBAT.

As I go into the last mile of this journey (27 working days to go!!), I am taking a moment to reflect, the positioning of the business and how we can create additional value.

I am thankful that it has given me glimpses over the last 48 hours, to remind me of the value-chain that once existed purely only in my head. And what has happened in the last 48 hours? Nothing very much save for:

1. A potential that I did not manage to convert, now seeking Irish business partners in his field
2. A new customer passing on a new lead to follow up

Ben said the other day that we may educated in the Western world and operate in the Western world, but we'd do far better if we incorporated some of the principles of business that the Eastern world inculcates.

And yes, I'd like to think that this is what I am doing, we are doing. And what we will continue to do.

Even if it means I work a full day, across 2 different timezones, just to nurture and water this tree as its branches sprout.